HANIN FAKHRIDDIN
MARKETING DIRECTOR
Strategic Marketing Leader with 15+ years of experience scaling products across Mobile Games, VR and SaaS. Expert at leveraging Neuromarketing to drive global GTM strategies and optimize multi-million dollar budgets for record-breaking ROI.
Key Achievements
Strategic and hands-on accomplishments. References available upon request.
The Black Mirror Experience (VR)
Designed comprehensive packaging and go-to-market strategy for premium VR experience. Managed local marketing teams as IP owner, collaborated with licensor teams (Banijay) on brand alignment and market expansion.
Ubisoft Barcelona Mobile - Department Leadership
Built and developed the Marketing Department from ground up, scaling to 10 people across 3 specialized job families. Established processes, hiring, and strategic direction for mobile game marketing.
Might and Magic: Elemental Guardians Launch
Launched premium mobile title with record-breaking performance. Achieved best presales, best first month revenue, and most successful influencer campaigns within Ubisoft Mobile. ROI positive campaigns remain unbeaten across portfolio.
Hungry Shark - Live Operations & Community
Managed live operations for established hit title maintaining largest community in Ubisoft Mobile portfolio. Handled complex brand management and player engagement strategies for sustained revenue growth.
Hungry Dragon Launch & Operations
Successfully launched Hungry Shark spin-off title with managed live operations for 3+ years. Built community, optimized monetization, and maintained game health through iterative updates and player-focused strategies.
Strategic Marketing & AI Consulting
Currently consulting as B2B trainer and strategic advisor on modern marketing practices and AI integration. Delivering specialized training programs for enterprises on GTM strategy, marketing automation, and data-driven decision making.
Work Experience
Client Portfolio & Services
Training & Speaking
Skills & Expertise
Education
Certifications
Languages
Published Articles
Insights on mobile marketing, growth strategy, and performance — published on LinkedIn.
3 Mobile Success Stories: How UA, ASO, and Influencers Drive Growth
Three real-world mobile gaming case studies examining how pre-launch incentives, app store optimization, and influencer partnerships combine to drive user acquisition and revenue — featuring Diablo Immortal, Kingdom Rush, and Petit BamBou.
September 2024
Playable Ads: What Gaming Taught Us & Why More Industries Should Catch Up
Mobile gaming pioneered interactive "try before you install" ad formats that outperform standard banners by 20x. This article argues that travel, finance, and e-commerce are leaving significant growth on the table by ignoring a proven playbook.
February 2025
Mobile Marketing Insights: Strategy, Data & Growth
A deep dive into the frameworks and data-driven approaches behind high-performing mobile marketing campaigns — covering budget allocation, creative strategy, and cross-channel growth levers for scaling in competitive markets.
2025
Let's Work Together
I'm always interested in discussing new opportunities, innovative projects, and strategic partnerships.